New Delhi, January 30, 2018: Bayer, a global Life Sciences company with a history of more than 150 years and core competencies in the areas of health care and agriculture has appointed Hill+Knowlton Strategies (H+K) as its official public relations and communications agency in India. H+K won the mandate following a competitive pitch.
H+K will support communications outreach for all business divisions of the Bayer Group in India including Crop Science, Animal Health, Pharmaceuticals and Consumer Health. Apart from Media Relations and Public Affairs, H+K’s services for the Bayer Group in India will include end-to-end content strategy and multi-channel execution across traditional, social and digital media.
“Bayer has been operating in India for over 120 years. Our communication objective is to reinforce Bayer’s strong positioning and market leadership in health care and agriculture. We wanted an agency with strong media relationships, in-depth domain knowledge and the ability to create innovative content to strengthen Bayer’s public outreach. H+K was the perfect fit based on our requirements,” said Sarita Bahl, Country Group Head, South Asia Communications & Public Affairs, Bayer Group in India.
“Bayer is a leading player in the vast and diverse Indian agriculture sector. The opportunity to strengthen Bayer’s leadership not just through traditional public relations and advocacy but through creative cross-platform content is something we really look forward to,” said Chetan Mahajan, H+K India CEO.
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 99,600 people and had sales of EUR 34.9 billion. For more information, go to www.bayer.in
About Hill+Knowlton Strategies
Hill+Knowlton Strategies is a global public relations company, headquartered in New York City, United States, with over 85 offices in more than 45 countries and is part of the WPP Group. Providing senior counsel, insightful research and strategic communications planning with a worldwide presence, H+K is recognized as one of the global leaders in this field.
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