Ruchi brings over 16 years of experience in strategic communications and reputation management. Over the years, she has designed and led successful integrated campaigns around brand building and reputation management.

As the Corporate + Brand practice lead, her role involves planning and development of integrated communications strategy and crisis communications for brands and corporates across varied sectors in addition to business growth and expansion.

In her previous stints, Ruchi has spearheaded communication mandates for reputed organisations such as Shell India, Max Life Insurance, Hindustan Lever, Vichy Laboratories and strategic projects such as The Economist India Summit and Italian trade mission to India, Max Life Insurance India Protection Quotient survey and Shell Lubricants Global Lecture Series, to name a few.

Her proud achievements include ‘Ace Star Award for Excellence’, for delivering an impactful PR campaign by Shell India. She has also been awarded ‘Mentor of the year in PR’ as part of the Women Achievers awards for communications industry.

Her hobbies and interests include travel, photography, reading, singing and watching movies.